Privacy Policy

1. Who we are

Aplomb (the app and this website) is operated by Cherry Home Unipessoal Lda., a company registered in Portugal (“we”, “us”). We are the data controller for the personal data described in this policy. You can reach us at hello@tryaplomb.com.

2. What we collect

• Account information. You can use Aplomb without creating an account — we assign an anonymous identifier to keep your progress. If you register, we store the email address you sign up with. If you use Sign in with Apple or Google Sign-In, we receive only the email address (or Apple’s private relay address) that provider gives us — never your password.
• Practice sessions. Transcripts of your practice conversations, the scores and coaching feedback generated from them, and your progress statistics (streaks, milestones, per-category trends).
• Situation Prep descriptions. What you tell us about an upcoming conversation so we can build your custom scenario.
• Purchase status. Whether you have an active subscription, which plan, and when the period ends. On iPhone and iPad the purchase itself is made through Apple’s App Store and confirmed to us via RevenueCat; on Android and the web it is processed by Stripe. In every case we never see or store your payment card details.
• Basic technical data. Device type and error logs, used only to keep the app working reliably.
• Usage analytics. Which screens you open and which features you use, as a fixed list of events, and on iPhone a screen replay with everything you said or wrote blacked out — never the words of your conversations. Section 5 sets out exactly what is and is not collected.

3. Your voice

Aplomb is spoken out loud, so your microphone is central to how it works. We never store your audio. It is processed live and discarded; only the text transcript is kept. Audio leaves your device in two situations, and they are not the same:

• Practice conversations. Your microphone audio is streamed to a relay server we operate on Google Cloud, which passes it to Google’s Gemini AI service to drive the live conversation and produce the transcript. The relay holds the audio only for the moment it takes to forward it. On iPhones and iPads running iOS 26 or later, the live transcript of what you say is also produced on your device by Apple’s built-in speech recognition; that copy of your audio never leaves the device.
• Describing a situation for Situation Prep. When you dictate instead of typing, the transcription is done by your device’s own operating system — Apple’s speech recognition on iPhone and iPad, Google’s on Android. Depending on your device and settings this may be processed on Apple’s or Google’s servers rather than on the device itself, under their privacy policies rather than ours. You can always type instead.

4. How we use your data

• To run your practice sessions and generate coaching feedback.
• To show your scores, history, and progress over time.
• To apply free-tier limits and unlock paid features.
• To respond when you contact us for support.

We do not sell your data or show you ads. We do use one third-party analytics tool, PostHog, to understand how Aplomb is used — what it receives, and what it never receives, is set out in full below.

5. Analytics

Aplomb holds conversations about people’s marriages, their managers and their families. So analytics here is deliberately narrow. We use PostHog (US) in both the app and this website, and it receives:

• A fixed list of product events — session started, results viewed, paywall viewed, purchase completed, and a handful more — with structured values like counts and durations.
• The screen or page you opened, as a path only. Route parameters are stripped, because a session or prep route would otherwise carry your own content.
• If you are signed in, your Aplomb user identifier — the same opaque id our database uses. Never your email address.
• Crash and error reports, so we can fix what breaks.

It does not receive your transcripts, the situation you described in Situation Prep, or any audio.

Session replay, iPhone app only. To find what is confusing or broken, the iPhone app records a visual replay of how screens are used: which screens you move through, what you tap, and what built-in content such as scores and scenario titles was shown. Everything you said or wrote, and everything derived from it, is blacked out on your device before anything is sent: transcripts, coaching that quotes you, Situation Prep titles and details, renamed sessions, your email address, and anything you type. Replay never records audio, and it is switched off on iPad and on this website.

6. Who processes your data

We use a small number of service providers to operate Aplomb:

• Google Firebase — authentication and database. Your account data, transcripts, scores, and progress are stored here.
• Google Gemini — real-time voice conversation and coaching analysis. Your audio is processed live (never stored) and transcripts are analyzed to generate your feedback.
• Google Cloud — the relay server that carries your practice audio to Gemini, and the functions that generate your coaching. Operated by us, hosted by Google.
• Apple — when you subscribe on iPhone or iPad, the purchase is made through the App Store. Apple processes the payment and tells us only that a subscription is active. Apple also provides the speech recognition used for dictation on iOS (see section 3).
• RevenueCat — manages App Store subscription status on our behalf. It receives your Aplomb user identifier and the purchase receipt so we know whether your subscription is active, renewed, or cancelled. It does not receive your transcripts, scores, or audio.
• PostHog — product analytics and error reporting, for the app and this website. It receives the events, screen paths and identifier described in section 5, and none of your conversation content.
• Stripe — payment processing for subscriptions purchased on Android and the web. Stripe handles your payment details under its own privacy policy; we only receive your subscription status.

These providers process your data on our behalf to provide the service, under their respective data processing terms. Data is encrypted in transit.

7. Retention and deletion

We keep your data for as long as your account exists so your progress is there when you return. You can delete your account and everything in it — transcripts, scores, progress, the account itself — from Profile → Delete account inside the app. It is immediate and cannot be undone. You can also email hello@tryaplomb.com and we will do it for you.

8. Your rights

If you are in the European Economic Area (and in most other places), you have the right to access, correct, delete, and receive a copy of your personal data, to object to or restrict certain processing, and to withdraw consent at any time. Email hello@tryaplomb.com to exercise any of these. You also have the right to lodge a complaint with your supervisory authority — in Portugal, the CNPD (Comissão Nacional de Proteção de Dados).

9. Children

Aplomb is not directed at children under 13, and we do not knowingly collect data from them. If you believe a child under 13 has used Aplomb, contact us and we will delete their data.

10. Changes to this policy

If we make material changes, we will update this page and the “last updated” date, and flag significant changes in the app.

11. Contact

Questions about privacy? Email hello@tryaplomb.com — it goes straight to the founder.