Privacy Policy

1. Who we are

Aplomb (the app and this website) is operated by Cherry Home Unipessoal Lda., a company registered in Portugal (“we”, “us”). We are the data controller for the personal data described in this policy. You can reach us at hello@tryaplomb.com.

2. What we collect

• Account information. You can use Aplomb without creating an account — we assign an anonymous identifier to keep your progress. If you register, we store the email address you sign up with. If you use Sign in with Apple or Google Sign-In, we receive only the email address (or Apple’s private relay address) that provider gives us — never your password.
• Practice sessions. Transcripts of your practice conversations, the scores and coaching feedback generated from them, and your progress statistics (streaks, milestones, per-category trends).
• Situation Prep descriptions. What you tell us about an upcoming conversation so we can build your custom scenario.
• Purchase status. Whether you have an active subscription, which plan, and when the period ends. On iPhone and iPad the purchase itself is made through Apple’s App Store and confirmed to us via RevenueCat; on Android and the web it is processed by Stripe. In every case we never see or store your payment card details.
• Basic technical data. Device type and error logs, used only to keep the app working reliably.
• Launch waitlist. If you leave your email on our “coming soon” page, we store it for one purpose: a single email telling you the app is live. We don’t use it for marketing, and you can ask us to remove it at any time.

3. Your voice

Aplomb is spoken out loud, so your microphone is central to how it works. We never store your audio. It is processed live and discarded; only the text transcript is kept. Audio leaves your device in three situations, and they are not the same:

• Practice conversations. Your microphone audio is streamed to a relay server we operate on Google Cloud, which passes it to Google’s Gemini AI service to drive the live conversation and produce the transcript. The relay holds the audio only for the moment it takes to forward it.
• Describing a situation for Situation Prep. When you dictate instead of typing, the transcription is done by your device’s own operating system — Apple’s speech recognition on iPhone and iPad, Google’s on Android. Depending on your device and settings this may be processed on Apple’s or Google’s servers rather than on the device itself, under their privacy policies rather than ours. You can always type instead.
• The Sudden Death game. Short audio clips are sent to our server and on to Google’s Gemini to judge whether you used a filler word. They are discarded as soon as the round is scored.

4. How we use your data

• To run your practice sessions and generate coaching feedback.
• To show your scores, history, and progress over time.
• To apply free-tier limits and unlock paid features.
• To respond when you contact us for support.

We do not sell your data, show you ads, or use third-party analytics trackers.

5. Who processes your data

We use a small number of service providers to operate Aplomb:

• Google Firebase — authentication and database. Your account data, transcripts, scores, and progress are stored here.
• Google Gemini — real-time voice conversation and coaching analysis. Your audio is processed live (never stored) and transcripts are analyzed to generate your feedback.
• Google Cloud — the relay server that carries your practice audio to Gemini, and the functions that generate your coaching. Operated by us, hosted by Google.
• Apple — when you subscribe on iPhone or iPad, the purchase is made through the App Store. Apple processes the payment and tells us only that a subscription is active. Apple also provides the speech recognition used for dictation on iOS (see section 3).
• RevenueCat — manages App Store subscription status on our behalf. It receives your Aplomb user identifier and the purchase receipt so we know whether your subscription is active, renewed, or cancelled. It does not receive your transcripts, scores, or audio.
• Stripe — payment processing for subscriptions purchased on Android and the web. Stripe handles your payment details under its own privacy policy; we only receive your subscription status.

These providers process your data on our behalf to provide the service, under their respective data processing terms. Data is encrypted in transit.

6. Retention and deletion

We keep your data for as long as your account exists so your progress is there when you return. You can delete your account and everything in it — transcripts, scores, progress, the account itself — from Profile → Delete account inside the app. It is immediate and cannot be undone. You can also email hello@tryaplomb.com and we will do it for you.

7. Your rights

If you are in the European Economic Area (and in most other places), you have the right to access, correct, delete, and receive a copy of your personal data, to object to or restrict certain processing, and to withdraw consent at any time. Email hello@tryaplomb.com to exercise any of these. You also have the right to lodge a complaint with your supervisory authority — in Portugal, the CNPD (Comissão Nacional de Proteção de Dados).

8. Children

Aplomb is not directed at children under 13, and we do not knowingly collect data from them. If you believe a child under 13 has used Aplomb, contact us and we will delete their data.

9. Changes to this policy

If we make material changes, we will update this page and the “last updated” date, and flag significant changes in the app.

10. Contact

Questions about privacy? Email hello@tryaplomb.com — it goes straight to the founder.