Terms of Service

1. The agreement

These terms are an agreement between you and Cherry Home Unipessoal Lda., a company registered in Portugal (“we”, “us”), and govern your use of the Aplomb app and website. By using Aplomb you agree to them. If you don’t agree, please don’t use the service.

2. Who can use Aplomb

You must be at least 13 years old. If you are under the age of digital consent in your country, you need a parent or guardian’s permission.

3. What Aplomb is (and isn’t)

Aplomb is an AI-powered practice space for conversations. The characters you speak with are artificial, and the scores and coaching are generated by AI — they are practice feedback, not professional advice. Aplomb is not therapy, counselling, medical, legal, or career advice, and it is not a substitute for any of those. AI-generated content can be inaccurate; use your own judgment in real conversations.

4. Your content

What you say in your practice sessions is yours. You grant us the limited license we need to process it — running the conversation, generating your transcript, scores, and coaching, and showing you your progress. See the Privacy Policy for how we handle it (short version: voice is never stored).

5. Free tier and subscriptions

Aplomb is free to try: one starter conversation in each of the six categories, and one full Situation Prep. Paid plans unlock the entire scenario catalog and Situation Prep, and are measured in practice minutes — the time you actually spend in a spoken roleplay or Situation Prep. Quick Games and the coaching you get after a session never use your minutes.

• 7-day pass — $9.99, one-off. 120 practice minutes, valid for 7 days. It does not renew; there is nothing to cancel, and access simply ends.
• Monthly — $29.99. 300 practice minutes per month, refreshed each month. Renews until cancelled.
• Yearly — $149.99. 300 practice minutes per month (not per year), refreshed monthly. Renews until cancelled.

Prices shown are in US dollars; the price charged is always displayed in your local currency on the purchase screen before you confirm. Unused minutes do not roll over into the next month or beyond the end of a pass. If you run out of minutes before the period ends, you can wait for the next monthly refresh or buy a pass.

5.1 If you subscribe on iPhone or iPad

Purchases made in the iOS app are handled by Apple as in-app purchases. The terms below apply to the auto-renewing monthly and yearly plans. The 7-day pass does not auto-renew: it is charged once at confirmation of purchase and ends after 7 days with nothing to cancel.

• Payment is charged to your Apple Account at confirmation of purchase.
• Your subscription renews automatically at the price of the plan you chose, unless auto-renew is turned off at least 24 hours before the end of the current period.
• Your Apple Account is charged for the renewal within 24 hours before the end of the current period.
• You can manage your subscription and turn off auto-renewal at any time after purchase in your Apple Account settings (Settings → your name → Subscriptions). The app also links you there directly from the Profile screen.
• Cancelling stops future renewals; the current paid period is not ended early and is not refunded on a pro-rata basis.
• Deleting the app, or deleting your Aplomb account, does not cancel your subscription — only Apple can do that, from your Apple Account settings. Please cancel there first if you want the billing to stop.
• If a free trial is ever offered, any unused portion is forfeited when you buy a subscription covering the same content.

5.2 If you subscribe on Android or the web

• Payment is handled by Stripe under its own terms; we never see or store your card details.
• The subscription renews automatically at the price of the plan you chose until you cancel. Cancelling stops future renewals but does not end the current paid period early.
• You can cancel by contacting us at hello@tryaplomb.com, and we will confirm when it’s done. Deleting your Aplomb account from inside the app also cancels an active Stripe subscription.

5.3 Refunds and price changes

• Purchases are generally non-refundable, except where a refund is required by law or granted by Apple or Google under their own policies. Refunds for App Store purchases are handled by Apple, not by us — request one at reportaproblem.apple.com.
• Nothing in these terms limits your statutory rights as a consumer, including any right of withdrawal you have under EU law.
• Prices may change. We will tell you in advance, and any change applies from your next renewal — never to a period you have already paid for. If you don’t accept a new price, cancel before that renewal.

6. Fair use

You agree not to:

• use Aplomb for anything unlawful, or to generate content that is abusive or harmful;
• attempt to break, overload, reverse-engineer, or extract the underlying models or systems;
• resell or provide the service to others as your own.

We may suspend or terminate accounts that violate these terms.

7. Our content

The Aplomb app, website, brand, scenarios, and scoring system belong to Cherry Home Unipessoal Lda. You get a personal, non-transferable license to use the app; you don’t acquire any ownership in it.

8. Disclaimers and liability

Aplomb is provided “as is”. To the maximum extent permitted by law, we disclaim warranties of uninterrupted or error-free service, and our total liability for any claim is limited to the amount you paid us in the twelve months before the claim. Nothing in these terms excludes liability that cannot be excluded by law, including under mandatory EU consumer protection rules.

9. Ending things

You can stop using Aplomb at any time and request deletion of your data (see the Privacy Policy). We may discontinue the service or terminate accounts for breach; if we discontinue it entirely, we’ll give reasonable notice.

10. Governing law

These terms are governed by the laws of Portugal. If you are a consumer in the EU, you also benefit from the mandatory protections of your country of residence, and disputes may be brought in your local courts.

11. Changes and contact

We may update these terms as Aplomb evolves; material changes will be flagged in the app or on this page. Questions? Email hello@tryaplomb.com.